Publications

• Irving Rein, "Chicago's Ringside Classroom," Chicago Tribune, September 6, 2007

• Irving Rein and Ben Shields, "Place Branding Sports," Place Branding and Public Diplomacy, Vol. 3, No. 1, 2007

• Irving Rein and Ben Shields, "Sports Properties Can't Ignore Success of American Idol," Sports Business Journal, March 26, 2007

• Irving Rein and Ben Shields, "Is City OK with Cost of Olympics?" Chicago Tribune, March 8, 2007

• Irving Rein, Philip Kotler, and Ben Shields, "The Future of Sports Media," The Futurist, January-February 2007

• Irving Rein, Philip Kotler, and Ben Shields, "A Sporting Chance at Branding," Brand Strategy, October 2006

• Irving Rein, "Pro Athletes, Aged Ten Years," Chicago Sports Review, November 16, 2006

• Ben Shields, "Fishing For Fans," South Florida Sun-Sentinel, October 1, 2006

    Television

• Irv Rein on Mike & Mike in the Morning on ESPN2, November 9, 2006

• Ben Shields on First Business, November 22, 2006

• Irv Rein on First Business, October 5, 2006

    Radio

• Ben Shields on Smart City Radio, June 28, 2007

• Extension 720 with Milt Rosenberg, August 29, 2006 - Full Archived Interview

• Irv Rein on The Michael Koolidge Show: Part 2, July 28, 2006

• Irv Rein on The Michael Koolidge Show: Part 1, July 28, 2006

• Irv Rein on the "Challenges of Sports Marketing," NU Newsfeed, June 2006

    Quotes

• Irving Rein in "On World Stage, City is a Big Unknown," Chicago Tribune, April 27, 2007

• Irving Rein in "Final Four Puts Season in Books," Chicago Sun-Times, March 30, 2007

• Irving Rein in "Big Ten Network President," Crain's Chicago Business, March 22, 2007

• Irv Rein in "Rush Calls Profit Play," Crain's Chicago Business, March 19, 2007

• Irving Rein and Philip Kotler in "Always Room For More?" Pioneer Press, December 14, 2006

• Irving Rein in "Rock, Paper, Scissors," Chicago Red Eye, November 10, 2006

• Irv Rein in "McNabb Catching on as Pitchman," Philadelphia Daily News, November 3, 2006

• Irv Rein in "Sports TV: With Baseball, It's More than the Teams," Media Life Magazine, October 26, 2006

• Irv Rein in "They Say It, We Twist It Out of Context," Pittsburgh Post-Gazette, October 14, 2006 

• "How to Win Back Old Sports Fans and Find New Ones," Northwestern Observer, October 19, 2006 

• "Book Provides Ways to Win Back Old and Find New Sports Fans," Northwestern NewsCenter, October 3, 2006

• "World Cup: Battle of the Brands," Washington Observer, June 21, 2006 (English version)

• "World Cup: Battle of the Brands," Washington Observer, June 21, 2006 (Chinese version)

• "Sports TV: On the U.S. Impact of the World Cup," Media Life Magazine, June 8, 2006

• "Managing Globalization: Selling Globally, Pitching Locally," International Herald Tribune, May 30, 2006

  Podcasts

• Irv Rein on the Cullinane and Green Report, October 28, 2006

• Ben Shields on BIGPLAY Radio, November 14, 2006

• Irving Rein and Philip Kotler in "Always Room for More?" Pioneer Press, December 14, 2006

• Ben Shields on EPL Talk Podcast, October 2, 2006

• Ben Shields on the Lone Star Gridiron Podcast, September 28, 2006

• Ben Shields on the Smart Wrestling Fan Podcast

    Features and Mentions

• "The World Beats a Path, Fueling NASCAR's Growth," Virginia Pilot, February 18, 2007

• The Elusive Fan in Elliott Harris, "Quick Hits," Chicago Sun-Times, November 23, 2006

• "Authors See Sports as Losing Game," Pioneer Press, September 28, 2006

• The Elusive Fan in The Global Sport Management News, 2006, Volume 2

• ASU Magazine, October 2006

• Stewart Schley, "Behind the Rockies Ticket Hike," Colorado Biz Magazine, October 11-18, 2006
  

• Book Signing at The Book Stall, October 26, 2006, 7 pm

• Toronto Globe and Mail, September 27, 2006

• Irv Rein in American Jewish World - September 22, 2006

• "Stella's Column," Chicago Sun-Times, September 21, 2006

• Irv Rein in Coronado Eagle Journal, September 16, 2006

• Fred Mitchell, Chicago Tribune, August 23, 2006

• Preview for appearance on Extension 720 with Milt Rosenberg - WGN Radio, August 29th, 9-11 pm CST

• The Elusive Fan as Net Impact Resource

    Reviews

• International Journal of Sports Marketing and Sponsorship, April 2007, p. 280

• Dean Bonham and Don Hinchey, "Book Offers Insight on Attracting Fans," Rocky Mountain News, December 2, 2006

• Brandchannel Featured Book of the Month for September

• O'Dwyer PR Review

• Review of The Elusive Fan, The Age (Australia), November 2006

    Press Releases

• "Selling Pro Football Before the Super Bowl," PRWeb, January 17, 2006

• "The Elusive Fan Picks: Ten Worst Sports Brands," PRWeb, October 25, 2006

• "The Elusive Fan Brings Sports Marketing to Your Ipod," PRWeb, September 28, 2006

So What is This About?